Company
Eplog Properties
My Role
Ui/UX Designer
Timeline
2 Months
Responsibilities
Market Research
Brand Design
Design Direction
Visual Design
Prototyping
Overview
The real estate sector in the Middle East is extensive, with a significant workforce and a notable presence of foreign investors eager to engage in the market. Beyond international interest, numerous local investment opportunities also exist. Moreover, the rental market is sizeable.
Eplog recognized these prospects and aimed to create a website that seamlessly integrates various aspects of the real estate industry, providing a platform for investment, along with a clean and organized interface for lead generation.
Primary Goals
01
Develop a website that effectively consolidates and showcases diverse aspects of the Middle East real estate market, catering to both local and foreign investors. The primary goal is to provide a user-friendly platform that seamlessly integrates information on investment opportunities, local projects, and the expansive rental market.
02
Prioritize the creation of a clean and organized user interface, emphasizing efficient lead generation. The goal is to design a website that not only informs visitors about the real estate landscape but also serves as a valuable tool for generating high-quality leads, contributing to the startup's success in the competitive Middle East real estate market.
Question from
Discovery Sessions
01
What specific goals or information are users typically seeking when visiting a real estate website in the Middle East?
02
What are the most crucial pieces of information users would want to see prominently on the homepage or landing pages?
03
What kind of information is essential for lead generation in the real estate sector, and how can we design forms or interactive elements to gather this information without creating friction for users?
04
How can the website facilitate easy navigation for users looking to explore various aspects of the real estate market, such as investment opportunities, local projects, and rental listings?
05
How can we ensure a neat and clean outlook in the design while still providing a visually engaging and informative experience for users?
Survey Summary
From The End Users
In alignment with our company's dedication to delivering a neatly designed and minimal user experience, I personally conducted a thoughtful survey among end users. This survey aimed not only to collect data but also to establish a genuine human connection by comprehending the unique needs of individuals. I delved into the specific information international investors consider pivotal for their decisions. Simultaneously,
I explored the nuanced preferences of local investors and the distinct considerations guiding individuals in their pursuit of rental or purchase opportunities within the local real estate market. By integrating this survey insight beneath the layers of information, our goal is to infuse a human touch into our platform, ensuring users feel personally attended to and supported throughout their real estate journey.
User Journey Map
Information Architecture
Eplog Properties' website follows a clear information architecture for a user-friendly experience. The landing page showcases featured properties, introduces the business, and offers an easy booking option for consultancy.
Users can seamlessly navigate to detailed property listings, learn more about the company in the "About Us" section, explore blogs, check career opportunities, and contact the team.
A consistent navigation menu ensures smooth transitions between pages, while the integrated "Consultancy Booking" option encourages user engagement throughout the site.
This architecture aims to streamline access to property details, business insights, and collaboration possibilities.
Upon gathering data and analyzing stakeholder strategies,
I formulated the initial design for Oral Orbit, encompassing an app, portal, and website. This platform is tailored for oral health practitioners, serving as a comprehensive recruitment solution.
Wireframes
Design & Branding
Taking charge of the entire branding process, I designed the color palette to exude a contemporary feel. The logo, characterized by a neutral tone, allows flexibility for the brand to diversify or cater to different audiences in the future
The App
When designing the user app, I prioritized a GEN Z approach, focusing on creating a contemporary and practical aesthetic through careful consideration of colours, overall composition, and style.
Much like the website, the mobile version provides a thorough representation of its purpose, covering all its features. This guarantees meaningful engagement with the potential audience and plays a role in consistently acquiring and retaining clients.
Conclusions
Harmonizing UI/UX Synergy
Seamless integration of user interface (UI) elements with user experience (UX) principles results in a cohesive and user-friendly product. The visual design not only enhances aesthetics but also contributes significantly to overall usability.
Competitive Mapping for Design Innovation
The competitive analysis not only informed UX decisions but also guided UI enhancements. By understanding design trends and patterns in the market, our product now stands out with innovative visual elements and an engaging interface.
Journey Optimization Through UI Refinement
The user journey mapping process has not only identified UX pain points but also led to UI refinements. Strategic adjustments in visual elements and interactions have optimized the overall journey, ensuring a visually compelling and functionally efficient experience.
Data-Driven UI/UX Excellence
Integrating user analytics and feedback into both UI and UX considerations has led to a data-driven design approach. This ensures that the visual and experiential aspects align with user expectations, fostering a holistic and effective design.
Strategic UI/UX Roadmap
This case study serves as a comprehensive roadmap for both UI and UX enhancements. It outlines actionable insights and recommendations for refining the visual and interactive elements of the product, ensuring a compelling, user-centric, and aesthetically pleasing experience.
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