Company
Oral Orbit
My Role
Ui/UX Designer
Timeline
2 Months
Responsibilities
Research
Market Research
Brand Design
Design Direction
Interaction Design
Visual Design
Prototyping
Overview
Dental professionals face challenges in finding a streamlined and specialized platform for connecting with job opportunities and potential candidates in their field. This gap results in inefficiencies and missed career prospects. Recognizing this opportunity, Oral Orbit aimed to create a platform facilitating seamless connections between hiring managers and recent dental graduates.
Their goal was to establish an ecosystem that is not only effective for both parties but also financially sustainable, achieved by strategically limiting certain features.
Primary Goals
01
Develop a dedicated platform that efficiently connects oral health professionals with job opportunities and potential candidates, addressing the current inefficiencies and missed career prospects within the industry.
02
Establish a profitable ecosystem by creating a platform that is highly effective for both hiring managers and newly graduate dentists, strategically limiting features to ensure financial sustainability.
Question from
Discovery Sessions
01
What specific challenges do oral health professionals currently face in connecting with job opportunities or potential candidates?
02
How do hiring managers currently discover and connect with qualified oral health professionals, and what limitations do they encounter in the process?
03
In what ways do newly graduate dentists search for job opportunities, and what obstacles do they encounter during their job-seeking process?
04
How do oral health professionals envision an ideal platform that facilitates connections with job opportunities or potential candidates?
05
What features do hiring managers and newly graduate dentists consider essential for a platform to be effective, and are there any features they are willing to forgo for the sake of financial sustainability?
Survey Summary
From The End Users
In the survey, both newly graduate dentists and dental hiring managers highlighted challenges in the dental job market. Dentists struggle to find opportunities due to a lack of specialized platforms, emphasizing the need for features like advanced search options and networking. Hiring managers face limitations in efficiently targeting oral health professionals.
Both groups envision a centralized platform streamlining the application process and catering to the unique needs of the dental industry. Prioritizing efficiency over advanced features, they express a collective willingness to support a financially sustainable platform addressing their specific needs in the dental job market.
User Journey Map
Upon gathering data and analyzing stakeholder strategies,
I formulated the initial design for Oral Orbit, encompassing an app, portal, and website. This platform is tailored for oral health practitioners, serving as a comprehensive recruitment solution.
Wireframes
Design & Branding
As the sole contributor to the entire branding process, I opted for colors that exude a GEN Z vibe. The logo design maintains a neutral tone, providing flexibility for the brand to diversify or target different audiences in the future.
The App
When designing the user app, I prioritized a GEN Z approach, focusing on creating a contemporary and practical aesthetic through careful consideration of colours, overall composition, and style.
As the sole contributor to the entire branding process, I opted for colors that exude a GEN Z vibe. The logo design maintains a neutral tone, providing flexibility for the brand to diversify or target different audiences in the future.
Conclusions
Holistic Understanding of User Experience
Through the process of designing the Oral Orbit app, website, and customer portal, I gained a comprehensive understanding of user experience, recognizing the significance of a seamless and intuitive interface. This insight was crucial in tailoring the platforms to meet the unique needs of oral health care professionals.
Integration of User-Centric Design
Integrating a user-centric design approach was paramount in ensuring the usability and effectiveness of the platforms. By conducting extensive UX research, I learned to prioritize the preferences and workflows of oral health professionals, resulting in interfaces that enhance their overall user experience.
Adaptability for Diverse Users
The design process highlighted the importance of adaptability, as the app, web, and customer portal needed to cater to a diverse audience of oral health care professionals. Striking a balance between a contemporary design appealing to the GEN Z demographic and maintaining a neutral and versatile palette ensured the platforms' inclusivity.
Informed Decision-Making with Stakeholders
Collaboration with stakeholders allowed me to make informed design decisions. By considering stakeholder strategies, I could align the visual elements, color schemes, and functionalities with the overarching goals of the Oral Orbit project, contributing to a cohesive and strategic design.
Continuous Iteration and Improvement
The project underscored the iterative nature of design. Regular feedback loops and constant refinement based on user feedback and emerging trends in the oral health industry were crucial in maintaining the relevance and effectiveness of the app, website, and customer portal. This continuous improvement approach ensures that the platforms evolve alongside the ever-changing needs of oral health professionals.
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